2018
Year launched
De Beers Assures Provenance & Authenticity
Tamper-proof source assurance at scale for the global diamond supply chain.
Hailed as one of the leading blockchain solutions in the world, the De Beers initiative — first launched in 2018 — tracks a diamond's journey through the entire value chain, from mine to retailer. It provides "tamper-proof source assurance at scale," offering purchasers an immutable record of the diamond's origins. Source transparency is increasingly in demand in this market due to the social, political, and environmental injustice rampant in diamond-rich areas. Blockchain is the perfect vehicle to provide consumers with the assurance they demand on a product that can be sourced ethically.